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Google Marketing Platform:

The key to Digital Marketing success.

The Martech and Adtech landscape is complex. Google Marketing Platform (GMP) simplifies this complexity by providing a single-stack approach to digital campaign creation, analysis and optimisation. 

GMP contains powerful advertising and analytics solutions that can be combined with cross-channel audience data and reporting features to provide marketers with a holistic understanding of their consumers’ behaviours.

Our Google Marketing Platform certifications.

Pre-packaged solutions by department

We are fully Google Marketing Platform’s Certified Partner.

Our 100+ experts are all GMP certified.

We can help you choose the right GMP tools relevant to your brand’s Digital Marketing strategy and in-house organisation.

We can use our analytics, data science, and cloud architecture skills to help you find the data that will make a difference to your business.

Our Learn

We are an official GMP reseller and training partner.

We are one of only a few worldwide partners certified by Google to resell the full Google stack: Google Marketing Platform (GMP) and Google Cloud Platform (GCP).

We provide training to help marketers master these platforms and offer ongoing support to help them stay up-to-date with the latest features.

Artefact is the only digital agency certified in both Google Marketing Platform (GMP) and Google Cloud Platform (GCP)
Artefact is the only digital agency certified in both Google Marketing Platform (GMP) and Google Cloud Platform (GCP)

The Google Marketing Platform ecosystem.

Google Marketing Platform contains the following inter-connected products:

  • Search Ads 360 (formerly, DoubleClick Search) lets you plan, buy, and measure your search campaigns on Google.
  • Display & Video 360 (which combine display advertising products, including DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center) lets you execute end-to-end ad campaigns in one place.
  • Analytics 360 lets you understand what your customers are doing online so you can deliver better experiences.
  • Optimize 360 lets you run tests on your website – for free – so it works better for your customers and your business.
  • Data Studio lets you visualise your data in interactive dashboards and engaging reports that inspire smarter business decisions.
  • Tag Manager 360 lets you manage all your website tags without editing code.
  • Survey 360 gives you a quick, cost-effective way to get valuable insights into the minds of your target audience.

Artefact’s GMP services
trusted by enterprise marketers around the world.

Unparalleled experience from strategic consulting to tech integration.

We help brands build, run and optimise omni-channel digital marketing campaigns in Google Marketing Platform that generate maximum ROI.

We provide end-to-end services to help brands innovate and try new things, and grow their knowledge of the platform.

We transform data into value for organisations, through our unique alliance of innovative AI technologies, proprietary methodologies and expertise.

We are the largest consulting and agency partner with Google in Europe.

  • We master all GMP products (incl. Google Analytics 360 and Google Optimize 360)
  • We strive for continuous innovation.
  • We access new features and betas first.
  • We develop the most advanced use cases by combining GMP and GCP products.
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GMP services catalogue.

Strategy

Our 300 Business Consultants can help you use GMP to transform the way your business runs.

Maturity Audit: We can evaluate your Adtech/Martech maturity, determine which GMP tools you need to succeed, explain how to prioritise use cases, and assess how to integrate these tools into your business.

Media Plan Analysis: We can analyse your media plans and marketing objectives to identify core use cases to deploy and campaigns to activate.

Implementation

Our 300 Data Engineers have vast experience implementing GMP for global clients.

Roadmap roll-out and migration: We focus on Tier 1 markets before scaling learnings.

Platform architecture: We can define the right platform architecture for your business, and link and integrate tools based on your maturity.

Account structure (and access rights) setup: We can set up the most suitable cross-stack account structure for your objectives, operating model and invoicing requirements.

Tagging and tracking management.

Execution

Our 300 Marketing Experts help brands develop and execute global digital campaigns.

24/7 support (in 10+ languages): We are always available.

SLA management: We provide technical support and can escalate any issues with partners (e.g. Google, agencies).

On-going campaign execution: We can support your local teams based on their level of data maturity, resources, and spends.

Global invoice management : Our billing system lets local teams pay in their local currency.

Innovation

Beta access: We give our clients access to the latest Beta features and use case development to stay ahead of the curve. 

Sophisticated bidding models: We build scripts that leverage GMP APIs to deliver the best possible outcomes.

Offline data integration: We build custom Floodlight variable and formula columns to ingest data from Salesforce and other sources for high-value use cases.

Training

Onboarding and online training: Our Media and Analytics experts have created an exhaustive training toolkit to address the needs of our clients.

Internal knowledge sharing: We host internal webinars and link to selected Google training content. Our comprehensive GMP Playbook is a go-to source for tried & tested guidelines and best practices.

Contact us to make the most of GMP.