DIGITAL MARKETING STRATEGY

Precision marketing is an enterprise transformation topic.
We help brands define R&R, understand change management and restructure their organisations to deliver Precision Marketing at scale.

Precise and efficient execution is key to ensuring value from Data-Marketing.

We help brands define R&R and processes to deliver lean data-driven marketing.

Precise and efficient project management is key to ensuring good execution of precision marketing campaigns.

As a lead agency, we ensure the perfect execution of brands’ cross-channel campaigns by coordinating all internal and external stakeholders — from strategy and technical set-up, to audience building and optimisation, and measurement and learning.

The richest consumer insights help brands predict when people will engage with their brands and make a purchase.
By enriching traditional CMI approaches with data and AI, we give brands the insights they need to make more strategic decisions, anticipate consumer and market trends, seize opportunities and prevent potential business threats.

Every touchpoint plays a key role in the consumer decision journey.

We define customer-centric cross-channel user journeys that maximise sales and marketing efficiencies.

Brands need to understand the state of their data-marketing maturity before they can define the right data marketing strategy and roadmap.

We help brands assess their data-marketing maturity by combining our consulting methodologies and technology expertise.

We optimise brands’ media budgets by creating channel strategies that best serve their marketing objectives.

We use our deep digital marketing knowledge and technology to forecast campaign results and allocate media budgets.

While a brand’s first-party data is extremely valuable, it can be limited in volume. What’s more, third-party can be expensive and heterogeneous. Therefore, using second-party data from other business partners can be extremely profitable.

As a trusted and agnostic third-party data partner, we help brands implement data partnerships to reach their strategic objectives.